As a real estate agent, you may understand how important your email marketing list is to your business, and you may be focused on growing your list on a daily basis. After all, the larger your list is and the more frequently those leads are touched, the more likely your leads are to contact you when they are ready to move forward with buying, selling or renting plans. However, many agents struggle to find an effective way to maintain and grow this list without turning clients off. By following a few helpful tips, you can more easily accomplish your goal.

Keep Marketing Messages Relevant and Timely
One of the first areas to focus on is to avoid turning off existing leads in your database. It works directly against your goal of growing the list if people regularly opt out of receiving your marketing for realtors material. One of the best ways to retain membership in your list is to keep all content sent to them relevant, informative and helpful. Put yourself in their shoes, and consider the type of information you would want to receive from your real estate agent. More than that, avoid sending too many messages and cluttering up their inbox. In most cases, sending a new message to them once every week or two is plenty.

Add a Share Link to Your Messages
After you have focused on client retention efforts for your email marketing list, your attention may turn to increasing your number of viable leads. One idea is to add a “share” link to the content you distribute. This allows leads to easily forward content that they find interesting or helpful to friends and family members, and you can capture those leads through an opt-in feature.

Create an Opt In Link in Your Email Signature
Another great idea is to add an opt-in link to your email signature. This way, anyone who you contact via email, such as potentially new clients, have the ability to easily opt in to your marketing campaigns. Be sure to make the opt-in feature sound enticing, such as by asking clients to click the link if they want to receive hot real estate buying and selling tips.

Add an Opt In Link on Your Website
A final and important area to focus on is your website. You may drive visitors to your website through organic search engine measures, through the use of yard signs and flyers or via other means, and you want to take full advantage of the efforts you have gone to get these leads to your website. Consider a pop-up feature to request visitors to opt into your email distribution list.

Growing your email distribution list is understandably a prime area of concern that many real estate agents are focused on. By growing this list, you can expand the reach of your marketing efforts. While most agents will grow their list slowly over time, you can speed up the process by following these helpful tips.